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Who Are You, Anyway? An Updated Look at Our Reader Demographics


At the end of 2010, I took a look at this site’s demographics. Over the past few years, I’ve gotten to know some of you quite well, but my look through the site stats was a bit more impersonal back then, since none of the data is tied to any particular person. I simply was curious about where the 40Tech readers lived, what browsers they used, and other similar data. More than a year and a half later, I thought it would be interesting to see how things have changed.



At the end of 2010, 48% of visitors were from the U.S., with the U.K. and Canada the next closest at 7.2% and 6.3%, respectively. Things haven’t changed too much since then. 47.99% of 40Tech visitors in the last 30 days were from the U.S., with the U.K. at 8.93%, and Canada at 5.91%.


The Browser Wars

This is where the data gets interesting. Chrome has jumped out in front, being used by 35.7% of visitors. Safari is next at 29.05%, with Firefox at 18.38%  and Internet Explorer at 9.73. Firefox’s fall was drastic, previously being used by one-third of all site visitors. The Safari numbers include OS X and iOS lumped together, which is how Google Analytics presents the data. A bit of digging into user agent strings reveals that just over 50% of the Safari numbers were from iOS.


Operating Systems

Operating System usage has seen a change, too. Windows fell from 64.77% to 48.31%, while Macs increased from 20.21% to 26.31%. That makes sense, since our Mac coverage has increased significantly in the last 18 months. iOS share rose from 8.1% to 17.94%, while Android rose from 2.13% to 4.55%.


Screen Resolution

You folks are moving to bigger screens when you’re not on mobile devices. 1280×800 was still the most common screen resolution (12.4%, down from 16.41%). 1920×1080 didn’t merit a mention last time, but now is at 11.10%. Several others were close, including 1440×900 (10.33%), 768×1024 (10.27%), and 1366×768 (10.09%)


How do you fit in with everyone else this time?