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Google+ Envy? Or Are You the More Cautious Type?

Bobby Travis

Bobby Travis

This is a post by Bobby Travis, who wrote with me at 40Tech from 2009 through 2012. Bobby has since moved on to bigger and better things, but I've left all of his great contributions up on the site. - Evan
Bobby Travis

Google+ Envy? Or Are You the More Cautious Type? | 40Tech

Google+ is all the rage among the tech-geeks of the world right now. It’s the tech geek — and social geek — media equivalent of a major presidential upset or natural disaster. And with a new Google product, it could end up being either. It really depends on your level of cynicism when it comes to Google launches. Their efforts in the social tech space, while fantastic from the innovation perspective, have fallen flat repeatedly when it comes to adoption. And when I say flat, I mean a fall from a tall, tall building that ends with something reminiscent of a pancake. Or a crêpe.

So I’m curious: where do you stand on the Google+ front?

For me, I’m definitely interested and excited to try it out if and when it ever gets to me. However, I’m more than a bit cautious when it comes to the “Google+ will change social media and business as we know it” spiel. Sure, it’s possible that Google may kill, or at least finally be able to compete with Facebook and Twitter, but we’ve heard all of that before. Hello Google Buzz — and damn you Google Wave.

Frankly, I’m a bit tired of tech media spinning new products like this out of proportion. I’m tired of hearing about unproven products that are destined to kill proven products, especially when the creator has a poor track record of success and their only real merit is that the creator is a tech giant. What has been proven, time and again, is that — if you’ll excuse the age-old, multi-layered saying — size doesn’t matter.

So, what do you think? With the failures of Google Wave, Buzz, Orkut and Sidewiki drag Google down yet again? Is Google+ as amazing as it sounds? Even if it is, do you think it has a prayer of taking on Facebook and/or Twitter? Let us know in the comments.

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