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Tag: Social media (page 1 of 8)

Your Favorite Twitter App Is About to Break

After June 19, 2018, Twitter is removing streaming services from third-party apps such as Tweetbot and Twitterific. This means that you won’t receive push notifications from those apps, and your timeline won’t refresh automatically.

Twitter is doing this to focus “on data features and access, more than on delivering client app product features.”1 Despite having third-party apps to thank for much of whatever success it currently has, Twitter wants you to use the Twitter website, or its own apps. That’s where the money is. Unfortunately (for me, at least), my head hurts whenever I use Twitter’s native offerings.

If Twitter doesn’t change course before June 19, I could see myself spending even more time on micro.blog than I am now. There could be many other users of third-party apps who use Twitter much less, too.


Going Micro with micro.blog

I think many content creators have an uneasy alliance with Twitter. They might like the ability to share thoughts with a wider audience, but dislike having their content and thoughts housed in a proprietary silo. One developer recognized this, and created a service called micro.blog after a successful Kickstarter campaign.

The best summary of micro.blog was contained in a blog post on the site:

Instead of yet another social network, Micro.blog is designed to work with the open web. It’s built on RSS and independent microblogs. It’s about pulling together short posts and making them more useful and easier to interact with. It prioritizes both a safe community of microblogs as well as the freedom to post to your own site.

The service’s About page also explains the concept further:

Instead of trying to be a full social network, Micro.blog is a thin layer that glues the open web together, making it more useful. Micro.blog adds discovery and conversations on top of previously unconnected blog posts.

With micro.blog, you can publish to your own domain name (or publish through micro.blog) and control your own content. Even if you publish to your own domain name, you can always see your posts in a familiar timeline interface at micro.blog or its apps, along with with centralized replies and favorites. In a way, your posts live at two places at once.

You may have already noticed a couple of shorter posts here at 40Tech over the past 24 hours. Those are posts that I initiated through the micro.blog app. Given my time constraints over the last few months, I can see myself posting in this format a bit more frequently. 1 I also realize this could be something I try for a while, but don’t stick with for the long haul. We’ll see. For now, my posts will crosspost to my Twitter account as well.

If you want to give micro.blog a try, you can register. The basic service is free if you don’t need hosting (it may work with some free hosting services, like Tumblr). Micro.blog also offers a $5/month plan if you want them to host your microblog. If you host your own site, you can pay $2 per month for cross posting to Twitter and Facebook.

You can see my microblogging posts here at 40Tech, or at micro.blog/40tech.


  1. Yes, I recognize the irony of describing a microblogging service with a long blog post.


App.net Lays Off All Full Time Employees

App dot net

I guess I’m part of the problem. I liked the idea of App.net when it launched – a Twitter-like service where the users were customers, not the product being sold. The service raised over $600,000 before launch from potential users, with the idea being that the service wouldn’t contain advertising, but instead would be based on a subscription model. Just a few months into the project, App.net announced a freemium plan. Now I have my doubts about how long the service will survive.

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3 Easy Tips to Help Build Pinterest Followers

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40Tech is pleased to present a guest post by Molly Borter.

It’s no secret that Pinterest has taken over the social networking sphere. Recent studies show the site is generating more referral traffic to websites than LinkedIn, Google+, and YouTube combined, and with over 10 million registered viewers—the majority of which are female—it seems like brands everywhere are cashing in on the virtual pinboard craze. A soaring amount of traffic to your site just for pinning cool stuff?  That’s pretty awesome if you ask me, and a lot easier than other link building and social networking tactics.

Here are three easy ways to build followers on Pinterest and increase traffic to your brand:

Follow Your Niche

The simplest way to build your followers on Pinterest: follow users who actively pin items, ideas, and interests in your niche. Does your brand target middle-aged women? Follow these users! Also, brainstorm and find other brands that they might be interested in—Michaels, Martha Stewart, HGTV, Real Simple—and follow that brand’s followers. By following pinners in your niche, you are giving them the opportunity to discover something similar to their interests: your brand.

Pin Their Interests

Along with following those who might be interested in your brand, you should create boards and pin items that your niche is interested in. Pinterest frowns upon solely pinning products from your site, and Pinterest users can see right through these spammy tactics. Instead, channel your niche and create general boards that they’ll want to follow.  If you’re selling women’s accessories, create boards pertaining to fashion, beauty, classics, and trends. If you’re selling travel products, create boards pertaining to your favorite places, dream destinations, cool souvenirs, and travel tips. The more well-rounded and thoughtful your pins and boards are, the more followers you’ll have who trust your brand.

Create Pin-able Content

The key to building your Pinterest fan base is creating awesome, pin-able content. Swoon-worthy images and graphics are Pinterest gold, so make sure to include them in your brand’s blog posts and pin those. One cool picture or interesting piece of content could get you anywhere from 5 site visits to 30,000 site visits or more, so take your take your time when creating the best content. Charming images, colorful infographics, and crafty designs are the way to go. “Pin It to Win It”-style contests are popular, too, and help you build followers while increasing traffic to and conversion for your site. Pinterest is a win-win.

About the Author:  Molly Borter works as a social media specialist for Reading Glasses Shopper. When she’s not creating social waves on Pinterest or tracking the latest glasses trends, she enjoys running, trying new recipes, and reading suspense novels.


Summify Acquired by Twitter (and Going Bye Bye)

Summify Acquired by Twitter (and Going Bye Bye) | 40Tech

Back in August of last year, we wrote about Summify, a fantastic tool for getting to and sharing the highlights of your social streams and feeds. I’ve used this tool religiously for the past several months and have found it to be incredibly useful, especially with Twitter. Just last week, however, I received an email from the Vancouver-based start-up and discovered that they had become yet another in a long line of services to be snatched up and absorbed by a tech giant — in this case, Twitter. Great for them, but sad for you and me.

The Summify team will be moving to San Francisco, where they will become a part of Twitter’s growth team. Summify the service will be stripped down for the time being, and will eventually shutdown altogether as a standalone product.

Here’s the main list of changes from their announcement:

  • New account registrations have been disabled.
  • Email summaries remain, but only for a few weeks, and then they are gone as well.
  • Users will still receive their summaries via the web app (and the iPhone app, as well, I believe), but will no longer be able to make them public.
  • Profile and influence pages are gone, as is auto-publish.

I’ve also noticed that sharing posts to Twitter from Summify no longer adds credits to the end of the tweet. Previously, the tweet would add in an @mention to a few of those in your network that shared the information with you in the first place, but this is no longer the case, at least from the mobile app.

There is no word yet as to when Summify will shut down completely, or what cool newness might arise in Twitter as a result. Either way, while I’m happy for the people behind the great service, I will really miss Summify as a standalone tool. Hopefully, something truly great comes out of this. In the meantime, we can only hope that Zite — and maybe Flipboard — will pick up the slack by improving how they filter our streams.