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In the week when Google’s Android beat Blackberry and Symbian to claim the top sales spot in the US for the last quarter of 2010, the launch of its latest and groundbreaking app is sure to further boost both its kudos and sales in 2011. We7 promises to let Android users create a custom built radio station which they can listen to at any time, even off line.
This new app uses high speed caching to capture and store music on your mobile device which can be listened to later on. This has two main advantages, firstly if you are listening live and your connection is interfered with, for example whilst travelling on the tube, you don’t experience a ‘buffering’ period or any break in the music. Secondly, when the app has been connected to the internet for a while you will find a good number of tracks have downloaded to the phone which can be listened to at any time, even in the absence of any internet connection at all.
The developers at We7 claim that just 15 to 30 minutes of connection time is long enough to download around 30 to 40 songs for later listening. The deciding factors involved in this are the connection you are using to access the internet (i.e. the speed of the download) and the amount of space available on your device to store the tracks.
There are two levels of service for this app, firstly the free radio version where you can create up to ten personalised radio ‘stations’ which you base around a particular artist or genre. This will not allow users to select individual tracks to listen to, instead the app selects a random list of tracks tailored to your preferences and you are able to skip if a track comes up you don’t enjoy. This version is free but advertising supported, so be prepared to listen to ads in between tracks.
The second option is a subscription service which will allow a jukebox mode to be activated. Users can select individual tracks to add to their device from a huge library of artists and genres. This service will cost £9.99 a month and is advertising free.
The revolutionary We7 app is available for Android users to download right away completely free of charge, but Apple, Blackberry and other platform customers will have to wait until April or beyond to get hold of this exciting software.
With Android based phones such as the HTC Gratia and Samsung Galaxy S2 bringing a new level of value for money to the market, will this be the straw that broke the camel’s back for Apple? The HTC Gratia was released earlier this year and has adopted the best features of the affordably priced Wildfire, but in a neater package. The Samsung Galaxy S2 will push even the HTC Gratia down the mid range leader board, with wildly improved graphics and a price tag of less than half that of the iPhone 4 and features which outstrip most of the other models in its class.
