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Rightsholders Beware: Exercise Copyright at Your Own Risk

cute Major League Baseball was handed a viral video opportunity on a silver platter on Tuesday night.  In a Philadelphia Phillies game, a fan made a tremendous catch of a foul ball from his seat near the railing in the upper deck, leaning over the railing.  After high-fiving nearby fans, he handed the ball to his young daughter, who proceeded to toss the ball over the railing into the crowd below.  The fan was shocked, but upon seeing his daughter’s dismay, quickly recovered to embrace her in a hug.  The video was posted on YouTube, and swept the internet . . . until Major League Baseball forced the video to be taken down.  Stupid, or a reasonable exercise of copyright?

 

Let me make one position clear:  I support copyright.  This stems largely from my hobby as a PC gamer, where many developers struggle to remain profitable.  Don’t hand me that bunk excuse that people who pirate games would never purchase the game anyway.  You mean to tell me that none of the nearly million people who pirated Crysis would have purchased the game?  If even one out of ten would have bought it, that is another 100,000 copies sold, which is another several million dollars in sales.  And the excuse that a game like Crysis is taxing on a system, so the pirates are merely testing it out to see if it runs on their system?  Bull.  That’s what the Crysis demo was for, which was released a few weeks before the game was available for sale.  Simply put, if you downloaded Crysis without paying for it, you stole it.

Copywrong

Just because copyright holders can assert their rights, though, doesn’t mean that they should always assert those rights.  The Phillies clip is one example.  YouTube videos can be embedded on other sites.  Videos from Major League Baseball’s site can’t.  What is the worst that might have happened if the video had stayed up on YouTube?  Viewers may have watched it, and thought that going to the ballpark with the family would be fun?  Instead, Major League Baseball was more worried more about losing hits on its website, where the video is still posted.  Shortsighted, and stupid.

This smacks of the recording industry’s backwards thinking.  It took the recording industry years to figure out that selling copyprotected music only taught people how to find unprotected music in illicit places.  Unfortunately, the movie industry hasn’t learned this lesson, and still treats its customers like criminals.  This, too, will teach them how to be criminals when the need arises to make a backup copy, or they want to set up a media center with ripped copies of their movies.

To those who steal digital content: you are thieves.  But to Major League Baseball and the motion picture industry: shame on you.  Do you agree?