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A Rant About the Slow Adoption of Apple Pay

Pretty soon, it’s going to be hard to find a bank in the U.S. that doesn’t offer Apple Pay:

Apple Pay officially expanded to its sixth country yesterday with Apple adding support for Singapore and today, the company has added support for over 50 new banks and credit unions in the United States.

(From Apple Pay comes to over 50 new banks and credit unions in the United States | 9to5Mac)

Rant time: seeing an article like this just reminds me how hard it is to find merchants who accept contactless payment options like Apple Pay, at least where I’m located in Pennsylvania. It’s telling that I’m pleasantly surprised when I discover a merchant that accepts Apple Pay, instead of being disappointed when one doesn’t.

I have no clue what Apple is doing behind the scenes to get more merchants on board, so I don’t know whether the fault lies with Apple, or with merchants who are slow to adopt change. I’d love to know if Apple has any incentives, such as subsidies for new contactless payment terminals, to get smaller merchants on board.

Once you’ve used Apple Pay (or, I presume, a competing contactless payment system like Android Pay), you realize just how simple it makes the checkout process, and don’t want to go back to using cash or a credit card. That’s doubly true if you’re paying from your Apple Watch. No more fumbling around for cash or a credit card. Checkout lines would be cut in half for some merchants. My wife is probably tired of hearing me say, “this line would be gone if all these people were using Apple Pay.”

So, come on folks, what’s the hold up?