As a marketing professional, I understand the importance of protecting brand identity. I get that it means dollars, and that any infringement upon or blanding of a company’s identity can, in the long run, have a negative effect on that company’s bottom line. I understand that a company as culturally dominating as Facebook has to worry about their brand becoming so “household” that their trademark can become non-enforceable (“google” anything lately?) — but does that give them the right to demand that an upcoming social network for teachers remove the word “book” from its name?
Has Facebook Gone Too Far to Protect Its Brand?
As a marketing professional, I understand the importance of protecting brand identity. I get that it means dollars, and that any infringement upon or blanding of a company’s identity can, in the long run, have a negative effect on that company’s bottom line. I understand that a company as culturally dominating as Facebook has to worry about their brand becoming so “household” that their trademark can become non-enforceable (“google” anything lately?) — but does that give them the right to demand that an upcoming social network for teachers remove the word “book” from its name?
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