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Traitorware: The EFF Condemns Apple’s New Proposal for Device “Security”

Traitorware: The EFF Condemns Apple's New Proposal for Device "Security" | 40Tech

As some of you have no doubt heard, Apple has recently applied for a patent entitled: Systems and Methods for Identifying Unauthorized Users of an Electronic Device. This technology is, ostensibly, supposed to give Apple the power to help you protect yourself in the event someone else has gotten a hold of your iPhone. It also gives Apple the power to remotely wipe your iPhone if you have Jailbroken your device — the legality of Jailbreaking notwithstanding.

Just that last detail is enough to get many people up in arms, but it is the method in which Apple wants to implement its new Big Brother feature that has people truly freaked out. After taking a bit of time to think about it and consider the implications, I have decided that I am one of those people.

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Has Facebook Gone Too Far to Protect Its Brand?

Has Facebook Gone Too Far to Protect Its Brand?

As a marketing professional, I understand the importance of protecting brand identity. I get that it means dollars, and that any infringement upon or blanding of a company’s identity can, in the long run, have a negative effect on that company’s bottom line. I understand that a company as culturally dominating as Facebook has to worry about their brand becoming so “household” that their trademark can become non-enforceable (“google” anything lately?) — but does that give them the right to demand that an upcoming social network for teachers remove the word “book” from its name?

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You’re Not Imagining It: Everyone Is Using Social Media

social media gingerbreadmen

It’s become apparent that every service on the web wants us to be better friends.  Why else would so many be pushing the social networking thing?  I don’t know about you, but I don’t want to share my favorite everything with every person I’ve ever met (and in many cases with millions whom I have not met).  Well, if I want to distance myself from all things social, then it seems that I may be an outlier in the U.S.

Back in June, Experian Simmons produced a report detailing trends in social networking.  Its finds were pretty amazing.  Steve Rubel summarized the data and provided some analysis on his blog.  It’s an interesting read and explains why I feel like everyone from my mailman to my middle school principal wants to friend me.  According to the report, most people use social services, and use them quite often.

For the record, I do not want to be poked by anyone.


5 Tech Tools to Increase Your Productivity in a Non-Tech Job

tech tools

Being a tech fanatic can be a bit disheartening if you’re not in a tech job.  You’re aware of all sorts of great tech tools, but have no reason to use them (hello, Google Wave).  Some tech apps, though, actually are useful in non-tech jobs.  Here’s our take on five of them.  Do you have some tech tools that you use in a job that isn’t tech-focused?  If so, let us know in the comments.

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How to Publish a Less Erratic FeedBurner Subscriber Count [Blogging]

Erratic Feedburner count

If you’re a blogger who uses FeedBurner for your RSS feed, have you noticed occasional FeedBurner glitches that result in large fluctuations in the number of reported subscribers for your site?  We sure have.  Numbers seem to have stabilized lately, but it isn’t uncommon to read complaints from bloggers whose subscriber counts have fluctuated dramatically on occasion.  Some bloggers that are considering publishing their subscriber count might hesitate to do so when they realize how erratic these numbers can be when the inevitable glitch strikes.

The site Cats Who Blog has some PHP code you can use in a WordPress blog to take an average of your subscriber count for 7 days, and publish it on your site.  The site also provides instructions on how to use a different time window, if you want a time period other than 7 days.  The site also explains how to get round numbers, and what will display on the site:

On my sidebar, I’m using my “average feed readers” function to display an estimate of my RSS readers. In order to have a better display, I have replaced the last two numbers by zeros and added a plus sign.

This way, if I have 1287 readers, you’ll see “1200+ readers” instead.

Hit the link for full instructions.

How to Get a More Relevant Feedburner Count [Cats Who Blog]