The rest of the world doesn’t seem to care, but the tech community is afire concerning Facebook’s privacy problems, and its seeming disregard for its users in its pursuit of the almighty dollar (or Euro, or whatever). Leo Laporte, patron saint of the Internet, has deactivated all of his Facebook accounts, crediting this post from Jason Calacanis with convincing him.
Are there any of you who don’t use Facebook? You probably remember the early days when your information was, by default, private. That privacy has eroded over time. For a look at a timeline chronicling the evaporation of privacy on Facebook, take a look at this article on the Electronic Frontier Foundation site, or this graphic.
The short version: Facebook regressed from keeping all of your information private, to the default setting being that much of your information is public. This means that, unless you figure out how to change the setting, when you connect to an application or website, "it will have access to General Information about you," which includes "your and your friend’s names, profile pictures, gender, user IDs, connections, and any content shared using the Everyone privacy setting."
If you list an interest on Facebook, that interest becomes linked to a public page. Don’t want it to be public? Don’t list it. In the past, you could share that information with just your friends. As Facebook’s vice president for public policy has said, nothing requires you to complete those fields. The message: have a bland experience, or a public experience. Your choice.
Worse than the disappearing privacy on Facebook, is the manner in which Facebook has obfuscated its privacy settings. Do you understand how it works? Does anyone? Did you know that some of your information is shared with Yelp, Microsoft, and Pandora if you visit those sites, unless you find the setting on Facebook to turn that off? One can’t help but think that Facebook WANTS it to be difficult to figure this stuff out.
Maybe this is no big deal to you, because, as a precaution, you just assume that everything that you post is public. The big deal is that Facebook has pulled the rug out from under us on privacy, completely changing the nature of the site after sucking in millions of users under the guise of privacy. The big deal is that millions of users aren’t as savvy as you, and have no clue about what’s happening. There are millions of people out there who would be appalled to learn that some of what they are posting is public.
So maybe it isn’t so much about privacy, as it is about trust. Facebook’s privacy policy has changed so frequently, and the settings can be so difficult to figure out, that it makes it difficult to trust Facebook, and trust our own ability to keep our information private if we want to.
In short, Facebook has abused its position of power. it is this power that has us over the barrel. All of our friends are there. The choice is between friends and principle, until something better comes along. Perhaps that ultimately will be the answer. Just as MySpace once looked invincible but faltered, it isn’t too difficult to envision a scenario in which Facebook will crash and burn in the face of something new and shiny that does social connections better. Let’s hope that the new service brings more user privacy with it.
What do you think? Are you concerned about privacy on Facebook? At the very least, if you have privacy on Facebook under control, are you worried about Facebook’s moral compass?
Eraser photo by Alan Cleaver. Facebook icon from the Open Icon Library.
Anthony Russo says:
I always expect anything I put on the Internet to be public. Google knows everything about me, as does Facebook.
To me it is a lot of concern about nothing, or at least very little. Yes people can dig up info on you, but I am in the camp of ‘don’t give yourself a reason to worry.’
I also don’t see the big problem with Google/Facebook having all my info. It is 99% used just to send me targeted ads, which means instead of getting to see ads about feminine hygiene products, I will see ads about tech and video games.
What a burden!
I don’t mind that they have all this info on me because I don’t let them have anything I don’t want them to have, and I’d rather have the targeted ads than the random junk I could care less about.
Anthony Russo
http://www.anthonyrussoblog.com/Anthony
Skype: anth.russo
Twitter: @AnthonyRusso
.-= Anthony Russo´s last blog ..Welcome to Holland! =-.
May 17, 2010 — 12:02 am
Evan Kline says:
Good points, Anthony. My biggest concern is the unknown. Do we know if they’re using our data for anything else? I hope not, but with Zuckerberg’s spotty reputation, and Facebook’s track record, I don’t know that we can be sure. Also, do you think you have any family members who are unaware of the current default settings, and might think that their info is more private than it is (so they might not be as discrete with what they post as you and I are)?
May 17, 2010 — 9:04 am
Anthony Russo says:
I try to think of other things they might be using it for. I don’t think “selling to hackers or ID thieves” is likely. Most likely they might be selling to other services that are also trying to get me to buy something. More targeted advertising.
Us involved in Social Media, Blogs, etc are pretty much the most public with our information. I know the rest of my family doesn’t post nearly as much of their happenings and info as I do. Do they know about the settings? Maybe not, but they are also likely more cautious as the Internet is a side thing rather than a focus for them.
Anthony Russo
http://www.anthonyrussoblog.com/Anthony
Skype: anth.russo
Twitter: @AnthonyRusso
.-= Anthony Russo´s last blog ..Welcome to Holland! =-.
May 17, 2010 — 10:40 am
Jim Gaudet says:
I guess I don’t understand it, because I am using this free service, every day and multiple times a day, just like I do for Google.
How can we not understand that in order for Facebook to survive and continue to offer us this service (obviously we all love and use Facebook, some for business, but mostly for friends) they need to linked pages. Just by doing that one thing they will rise in many Google SERPs.
Do I trust Facebook, no. But will I still use FB, yes.
May 17, 2010 — 8:12 am
Evan Kline says:
I think we think the same, Jim. I don’t trust Facebook, but will continue to use it because my family and friends are there. I agree that Facebook needs ads, etc. to survive, but it is the way they went about getting there that causes concern.
I think part of the reason Facebook grew over MySpace was that there was a perception that, on Facebook, you could really lock down your content. I wonder if FB would have seen the same growth with its current practices.
May 17, 2010 — 9:07 am
Kosmo @ The Casual Observer says:
I’ve always assumed that things I put on the internet could someday be made public, especially when I don’t have complete control. (On one of my sites, I have the root directory password protected so that only family and friends can see it – I DO expect that info to remain private).
So, in general, I don’t put a lot of private information out there. Want my address or phone number? You won’t find it on Facebook. I’m not very chatty on my wall, either. I’m either posting a link to one of my articles or talking about sports.
.-= Kosmo @ The Casual Observer´s last blog ..Is The Field Of Dreams Worth 5 Million Dollars? =-.
May 17, 2010 — 10:30 am
Evan Kline says:
I was listening to TWiT today, and one of the points they made, indirectly, is that people like us aren’t the ones who run into problems. It is the people who WANT to use Facebook as a social tool, and got on it presuming info to be private. The one host said that he warned his teenage kids to not post anything private there, and their response was “But we want to- what’s the point otherwise?”
I think there are probably many users who are like that, and Facebook knows it.
Facebook has 50 privacy buttons, with over 170 options. Methinks they want this to be hard.
May 17, 2010 — 6:20 pm
Anthony Russo says:
And that is what it comes down to. If you are one of the privacy preachers, you don’t really “connect” with people like some of the more mainstream people do. That is your choice.
I am more comfortable with my info being out there…to a point. I haven’t taken part in FourSquare as I don’t need everyone to know when I just ate a Big Mac. I do however share my walking activity with Facebook as I’m helping my wife train for her Susan G Komen 3-day for the Cure walk for Breast Cancer, but I do not include the map when we walk in our neighborhood. People don’t need to see my neighborhood.
It really is just about being wise. I educated my mother and sister, and my kids. They choose what to share. Actually if I go to Pandora one day and it starts playing me some Nirvana because I commented about it on someones Facebook status, then great.
Anthony Russo
http://www.anthonyrussoblog.com/Anthony
Skype: anth.russo
Twitter: @AnthonyRusso
.-= Anthony Russo´s last blog ..Welcome to Holland! =-.
May 17, 2010 — 8:02 pm
Josh says:
I agree with everything that’s been said (don’t put it out there if you don’t want it known, FB needs to make money etc.), however, I feel like FB is wildly stumbling from one attempt to make money to another and we (and our info) are just along for the ride. Google provides statements about how and why they are making changes and ways of getting your data out. Zuckerberg just comes out and says privacy is dead, end of story. I disagree that privacy is dead, but hey I’d like to see that picture that my buddy just dug up from 1996.
May 17, 2010 — 7:34 pm
Evan Kline says:
I second what you say, Josh. I feel more comfortable with Google and my info, for probably no valid reason other than they seem to actually care.
May 18, 2010 — 5:47 pm