Hi Jon,
Bear in mind that I am just reporting on the app as an interesting tool, not reviewing it. I can see the use in the service for people who need such things, but you are right — I think it’s pricey too. I’m cheap though, so my opinion isn’t necessarily unbiased. I mean, I don’t even do Evernote Premium — and that’s only $5 bucks a month!
That said, I think there are many people who would find the service valuable and even worth the payment. I’m sure the company must have done a bit of customer research before setting the business up — though you never do know.
Also… I just put in an update on the post. Their pricing page is a bit unclear — it may actually be per year pricing, which isn’t all that bad.