I’ve never understood the Farmville allure, either. I quit EverQuest many years ago because it seemed like a huge treadmill and waste of time, and the way people talk about Facebook, it sounds worse. But, I’ve never tried it firsthand.
I just checked out Good, too. That looks interesting. Still trying to get my brain around what it is, exactly, but I’m getting the sense it is like a social network, but for people who actually want to contribute substantive content?