I consider myself cut from the integrity cloth. I find it interesting how web related issues such as emarketing and data manipulation are constantly pulling on my ‘do the right thing’ chain. This article and comments raise some hairs for me.

I’m a small entrepreneur who hasn’t made his fortune yet .. not even close. For me creativity, not just ‘quality’ needs to be considered in a world that is being rocked by seemingly good (or ‘right’) solutions. And yet things are not getting better. Today official census statistics show that almost 50% of Americans are either in poverty or right on the brink. And 1% of us have more money than all the rest of us combined. What do you think ‘they’ are doing to market themselves? What are ‘they’ doing to make money? Do you think they are following strict ‘do the right thing’ high integrity standards? No.

Seems to make money, the system demands wrong doing. And so now web creationists (black, white, grey, whatever) are pushing into what was once sacred territory that only the elites and billion dollar companies could access in terms of market share. Tell me that they are always selling the best solution on the market.

Hec, just take Microsoft as an example. Do you really think MS Word has been the best solution for editing? No. But it takes money to make money. The more you make, the more you can woo markets into purchasing your stuff. Even if it’s done by selling a story that may not be so true. And by stifling (even killing) its competitors. Is that okay? Not in my book.

Since we all have decided that money is our primary god to pray to – the master that puts food on our tables, do we allow those making money to trample down our opportunities by accepting algorithms that do not in any way demonstrate quality or integrity?

Think about it. Algorithms most only use ‘quantity’ as the measure of good and right. Done so based on activity, and the number of likes and links. How is this ethically right? And where does ‘creativity’ (a uniqueness/quality thing) hold its flame in an overridden quantity-oriented snake-pit?

When I see more and more jobs being dismantled, along with an ever-rising population banging at a door that can not (or will not) hire us, where do I turn to have me and my products and services seen? How do I get moved up into view when, under a manmade program called capitalism, money-making can only sustain a few? Seems a few get to crawl from under the rock, while the rest of us get labeled as bad guys if we peek our heads out. But you can’t make money unless you’re on top of the rock.

So, if we need to make money to live, do we accept the rule of the day, which is now obvious to me only serves an elite few? Or do we join the big boys in their tactics of higher order manipulations. How else do we find the cracks of market-entry where we can sneak in?

And, what does all this have to do with web ethics and deciding whether or not to use web2rule? You tell me. I’d love to hear your views.