You know, I am trying to play devil’s advocate and all that — and the marketer in me says people may have to embrace it, and things like it, if only to get noticed. I do agree though, that in principle it feels wrong. I mean, just the fact that the people sharing the content don’t actually care about it seems to be a fundamental disconnect for me. When you are trying to make a living with your content though…. I could see how people would sing a different tune.