I personally think that Google will be very happy to keep generating massive amount of advertising revenue. They might analyze data about customers to determine the best mix of ads, but I can’t see them doing anything too bad with the data.
There’s too much at stake for them – their market dominance is tied very tightly to a positive image of the company. I do a lot of things with Google, but I could swap out nearly everything (with the exception of Google Voice, which I don’t really use) over the course of a weekend.
Would I be as happy with a non-Google experience? Probably not – but I could and would quickly switch, if necessary.
.-= Kosmo @ The Casual Observer´s last blog ..The Race is On =-.