40Tech

It’s no secret that Pinterest has taken over the social networking sphere. Recent studies show the site is generating more referral traffic to websites than LinkedIn, Google+, and YouTube combined, and with over 10 million registered viewers—the majority of which are female—it seems like brands everywhere are cashing in on the virtual pinboard craze. A soaring amount of traffic to your site just for pinning cool stuff?  That’s pretty awesome if you ask me, and a lot easier than other link building and social networking tactics.

Here are three easy ways to build followers on Pinterest and increase traffic to your brand:

Back in August of last year, we wrote about Summify, a fantastic tool for getting to and sharing the highlights of your social streams and feeds. I’ve used this tool religiously for the past several months and have found it to be incredibly useful, especially with Twitter. Just last week, however, I received an email from the Vancouver-based start-up and discovered that they had become yet another in a long line of services to be snatched up and absorbed by a tech giant – in this case, Twitter. Great for them, but sad for you and me.

So, Pinterest… It’s received a lot of coverage in the past year — it’s even received in the realm of 37 million in funding — but I had trouble seeing the appeal. I wasn’t sure the world needed another social bookmarking site. I wasn’t sure the world needed another way to share, well… anything. I admit, most of this feeling had nothing to do with Pinterest, per se, it was really more about social media overwhelm. I’ve seen a ton of social sharing services go up and down over the past few years, and, as much as I love Google+, I think it maxed me out. Besides, you can do things similar to Pinterest using tools like Evernote and Springpad, right? Right?

Then my lovely wife — a person who has no real interest in tech, barely any interest in social networking, and who only got a smartphone because it was free and I “was bugging her about it” — was somehow inspired to try it out. No prompting from me, or anyone else — she came to it entirely on her own. Now… she’s obsessed. Seriously. For example, I see her awake at 3AM and think that she’s feeding the baby, or something — but no. What’s she’s doing is maniacally pinning and re-pinning things to her boards, and often giggling like mad as she does it. There is apparently a lot of funny on Pinterest…

People have been talking about the death of email for a while now. Every time there’s a new, communications-focused technology, most notably Google Wave — and we all know how that went – email eulogies pop up all over the internet. It seems likely to me that email is here to stay, at least for a while longer, but if other companies follow the example of Atos, a 74,000 employee French tech company spanning 42 countries, email may actually begin its prophesied decline.

Atos has banned email.

We’re big fans of Google+ here at 40Tech. In fact, if you follow the Twitter accounts of either 40Tech or Bobby Travis, you’ll see that we’re not posting there quite as much as we did in the past. Are we alone in the way Google+ has detracted from our ability to be as active on Twitter? Let us know how your social media usage has changed since Google+ has arrived.

Facebook started with a few simple ideas, mainly serving as a way to stay connected with friends. In the early stages, it was a used solely by Harvard students and then gradually became available to other college students throughout the country, eventually going worldwide. When Mark Zuckerberg created Facebook, he didn’t realize the billion dollar force it would create. Let’s take a look at the differences in Facebook then and now.

Do you remember when cell phones were for rich people? It’s only a short jump in my memory to the day when a homeless kid got angry at me when I told him I didn’t have any change; convinced I must be lying because I was carrying a mobile phone. You know, back when they still kind of looked like phones, and Nokia was king?  I felt bad for the guy, but I really was broke. I got the cell phone on credit, could barely pay for the bill, and was having many a fight with the company over false charges.

This ramble isn’t to point out that cell phone companies were crooks, even back then, and it’s not to talk about my questionable technology-money choices. The point is that this was only a few years back. I was in my early 20′s — I’m only in my mid-30′s now — and have gone from having no computer, an unused email address, and the blissful (and retrospective) peace of not knowing or caring where people were or what they were doing, to being a geek tech-blogger that makes his living in online marketing and communications. I own an iPhone, my hold-out wife has finally gotten an Android, and my three-year-old owns my iPad — and regularly sends me artwork via email.

One of the biggest bitches for me when it comes to Facebook is the way it handles social gaming. Yes, social gaming can be fun, and the quest to get the most points, coin, trophies, et al has its satisfying moments — but the constant invitations, notifications, and culling of said items from my Facebook stream is annoying as hell. I know I’m not alone in that sentiment, either. Google+ is jumping in to the games space today, and I’m happy to report that they, once again, appear to have gotten it right.

I’d like to take a moment to step away from the general worship and awe of Google+, and circle back (hehe) to our old friend Twitter. Actually, I plan to talk about Summify, and how it can take the often-overwhelming amount of information that is travelling through your Twitter stream at any given time, and sort it into a “highlight reel” that can be shared as a whole and as individual posts. It’s easy, it’s effective, and maybe just a little bit brilliant — and I have no doubt it will save you time and make your online reading much less hectic.

Google+ is sexy. People have been raving about it for a month now. A whole entire month! That’s like…years in today’s tech world. Time-on-planet notwithstanding, over 25 million users have signed up, with no real signs of slowing, and the more people who jump in, the more you hear about how cool Google+ is, how Google got it right (finally!), and how people — even high-profile types — are intent on abandoning Facebook and Twitter.

While it is a little early, in my opinion, to make such brash and sweeping movements in the ever-tenuous social media space, Google+ appears to address many frustrations held by users of the current major social networks. This is the same thing that happened when Facebook slapped around and eventually sat on MySpace and Friendster. The main difference here is, due to the widespread adoption of social media into every day life (thanks to Facebook and Twitter), it’s all happening at lightning speed.

But is it real? Is it sustainable? What do you think about it?