So Much For New Media: Study Shows That Mainstream Media Drives Twitter Trends
For all the talk about “new media,” it appears that old media still powers the online trends of today. Last month, HP released the results of a study that showed that user activity and number of followers on Twitter do not contribute strongly to trend creation and its propagation. Instead, mainstream media play a role in most trending topics, and act as a feeder of these trends.
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March 27, 2011 
