Media and Advertising Kit

Background, demographics, and traffic information

Founded in 2009, 40Tech, is the tech site for real people, and has a loyal audience of regular, mature readers. 40Tech has been mentioned on prominent sites like Lifehacker and Technologizer, and numerous other blogs. On Digitizd, David Pierce, currently a Reviews Editor of the Verge, named 40Tech one of the top 53 tech blogs. 40Tech focuses on how to use software, social media, hardware, and other tech tools in everyday life.

As of December 1, 2011, 40Tech was receiving over 75,000 page views a month, with over 2300 RSS subscribers. That doesn’t include over 2400 more following 40Tech and its writers on Twitter, Facebook, and Google+. 40Tech stories are among the top search results for GTD with Evernote, comparisons of LastPass with KeePass and 1Password, comparisons of WordPress and Squarespace, and several other articles on frequently searched tech topics. 40Tech is popular with the affluent over-40 crowd, but draws a wide-range of tech aficionados.

40Tech offers three types of advertising opportunities: placed advertisements, weekly sponsorships, and sponsored posts. Details on each are below. Please note that all links, pursuant to Google guidelines, use nofollow links.

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1) Advertisements

General information:

• The current advertising spots, rates, and their availability are listed below.
• An ad spot can be purchased in week blocks.
• A four week block will result in a discount from the normal price, and also means that your product will be included in our two “thank our sponsor” posts, usually run near the start and midpoint of each month, thanking those who sponsored or advertised on 40Tech for more than four weeks.
• We reserve the right to decline any ads.
• We accept payment via PayPal
• To contact us about advertising, use the contact form below or email evan [at] 40tech.com.

1) 728×90 banner ad that runs below the menu bar and above content on all content pages = $35 per week, or $110 for four weeks,

AVAILABILITY FOR WEEK OF:

NOVEMBER 27: SOLD

DECEMBER 4: SOLD

DECEMBER 11: SOLD

DECEMBER 18: SOLD

DECEMBER 25: SOLD

JANUARY 1: SOLD

JANUARY 8: SOLD

JANUARY 15: SOLD

JANUARY 22: AVAILABLE

JANUARY 29 AND LATER: AVAILABLE

2) 300×250 sidebar ad, site wide = $30 per week, or $95 for four weeks

AVAILABILITY FOR WEEK OF:

NOVEMBER 27: SOLD

DECEMBER 4: SOLD

DECEMBER 11: SOLD

DECEMBER 18: SOLD

DECEMBER 25: SOLD

JANUARY 1: AVAILABLE

JANUARY 8 AND LATER: AVAILABLE

3) 468 x 60 ad in the header, site wide = $32  per week, or $100 for four weeks

AVAILABILITY FOR WEEK OF:

DECEMBER 18 AND LATER: AVAILABLE

4) 576×100 (or smaller) content banner ad that runs on all individual posts below post content (above comments) = $15 per week, or $50 for four weeks

AVAILABILITY FOR WEEK OF:

DECEMBER 11: SOLD

DECEMBER 18: AVAILABLE

DECEMBER 25 AND LATER: AVAILABLE

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2) Weekly Sponsorship

You can become a weekly sponsor of 40Tech. That gets your product before our active and engaged audience. What you get:

• A post at the start of the week thanking the sponsor, and mentioning the sponsor’s product
• A link post at some other time during the week, thanking the sponsor again
• Sponsors are exclusive for that week  - there will be no other Sponsored Posts or Weekly Sponsors for the week.
• Current cost: $70 (U.S.)
• No SEO anchor text will be used

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3) Sponsored Posts

Sponsored posts are typically written by the advertiser, unless indicated otherwise, but approved by the 40Tech editorial team. They are used to get detailed information about the advertiser’s product before our audience. Further details:

• We try to keep the content of sponsored posts relevant or interesting to our readers, and in good taste.
• At times, we may edit a sponsored post for grammar, and then get clearance from the sponsor before running the sponsored post.
• 40Tech has no relationship with any sponsor, and we do not influence the message.
• The contents of a sponsored post, including the opinions expressed therein, are those of the advertiser, and not of 40Tech or its writers.
• Sponsored posts are clearly designated as such, so that readers will be able to determine which posts contain opinions of advertisers, and which posts contain the opinions of 40Tech writers.  This is typically done by the words [Sponsored Post] (in brackets) at the start of the title, and then the phrase “This is a sponsored post written by the sponsor, [sponsor's name].  Please click here for more information on sponsored posts on 40Tech” at the start of the article.  Currently, this appears in a gray text box, although that is subject to change.  The “click here” would link to the Sponsored Post Guidelines page.
• A sponsored post currently costs $50 per post.
• We guarantee that a sponsored post will remain on the site for 6 months. In reality, the post will probably remain permanently, as we don’t prune old posts, but we can guarantee 6 months.
• The idea behind a sponsored post is to give the sponsor exposure for its product. Sponsored posts should not be used to gain link juice. We don’t want 40Tech to be a place for SEO farmers.
• Sponsored Posts receive up to three links: one link in the introduction for your company’s name (ie “This post is brought to you by Acme Widget Company…”), and then up to two more links in the content of the article. Also, after reading this article from Google’s Matt Cutts, we have decided that all sponsored post links will use “no follow” links.
• We reserve the right to edit posts to comply with these guidelines. By submitting a post, you agree to these guidelines.

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Contact

evan [at] 40tech.com

or use this form:

Updated December 1, 2011.  Prices subject to change.