Follow Us


     Follow Us on Facebook  Follow Us on Twitter  Circle Us on Google+  Subscribe to RSS Feed  Get Updates Via Email

Who Are You, Anyway? An Updated Look at Our Reader Demographics


At the end of 2010, I took a look at this site’s demographics. Over the past few years, I’ve gotten to know some of you quite well, but my look through the site stats was a bit more impersonal back then, since none of the data is tied to any particular person. I simply was curious about where the 40Tech readers lived, what browsers they used, and other similar data. More than a year and a half later, I thought it would be interesting to see how things have changed.



At the end of 2010, 48% of visitors were from the U.S., with the U.K. and Canada the next closest at 7.2% and 6.3%, respectively. Things haven’t changed too much since then. 47.99% of 40Tech visitors in the last 30 days were from the U.S., with the U.K. at 8.93%, and Canada at 5.91%.


The Browser Wars

This is where the data gets interesting. Chrome has jumped out in front, being used by 35.7% of visitors. Safari is next at 29.05%, with Firefox at 18.38%  and Internet Explorer at 9.73. Firefox’s fall was drastic, previously being used by one-third of all site visitors. The Safari numbers include OS X and iOS lumped together, which is how Google Analytics presents the data. A bit of digging into user agent strings reveals that just over 50% of the Safari numbers were from iOS.


Operating Systems

Operating System usage has seen a change, too. Windows fell from 64.77% to 48.31%, while Macs increased from 20.21% to 26.31%. That makes sense, since our Mac coverage has increased significantly in the last 18 months. iOS share rose from 8.1% to 17.94%, while Android rose from 2.13% to 4.55%.


Screen Resolution

You folks are moving to bigger screens when you’re not on mobile devices. 1280×800 was still the most common screen resolution (12.4%, down from 16.41%). 1920×1080 didn’t merit a mention last time, but now is at 11.10%. Several others were close, including 1440×900 (10.33%), 768×1024 (10.27%), and 1366×768 (10.09%)


How do you fit in with everyone else this time?


Related Posts

Twitter Digg Delicious Stumbleupon Technorati Facebook Email Clip to Evernote

About Evan Kline

Evan started 40Tech to write about tech from his perspective – that of the average 40-something tech geek. When not writing about tech, you might find him with his beautiful wife and baby girl, out on the ski slopes, at his real-life job as a lawyer, over on Google+, or scrounging for followers on his personal Twitter account after years of focusing on the 40Tech account.

One Response to Who Are You, Anyway? An Updated Look at Our Reader Demographics

  1. What about WebOS? :)

    I’m being counted in multiple segments. I use a Windows machine (work), two different Macs (10.4 and 10.7), and my Palm Pre running WebOS. I’m not sure if I’ve ever borrowed my wife’s iPhone to hit 40Tech, though.

Leave a Reply