The Springpad overhaul that dropped in April led to some strong reactions from a significant portion of its userbase — but don’t count them out! I have it on good authority that they are still experiencing significant growth, and are still working toward bringing you the smartest, most actionable notebook app around. Their latest venture? Facebook integration — don’t worry, haters, it’s optional! — that allows you to turn the movies, TV shows, books, music, and places you “like” into searchable, organized notebooks. The information is then enhanced by services like Rotten Tomatoes, OpenTable, etc., and you can even showcase your favourites by sharing them back to your Facebook Timeline.
The new integration is a good move for Springpad (and much more focused than their last attempt at Facebook integration), as it makes an effort to enhance the experience of the social network juggernaut, as opposed to trying to compete against it. Twitter integration like this could be in the pipeline for Springpad, as well.
Springpad Facebook integration highlights:
- New users who sign-up for Springpad through Facebook can choose to have “likes” automatically imported and categorized into Springpad notebooks
- Springpad enhances “likes” with actionable information such as Rotten Tomatoes movie reviews and trailers, price comparisons, maps, product availability alerts, OpenTable reservation links, Foursquare tips and more
- Springpad users can choose to share notebooks or individual items to their Facebook timeline
- Posts to your Facebook timeline (either individual items or entire notebooks) are organized under the Springpad header
- Facebook likes are now discoverable and actionable
- Springpad is now available in the Facebook App Center
Currently, all items that you share back to your Facebook Timeline are public. This is in keeping with how Facebook does things, as well as with Springpad’s current “if you share it, it’s public” way of doing things. However, there is the possibility that options for selective sharing may come later, which I would like.
I would also love to see Springpad integrate with Facebook comments, to keep conversations surrounding the likes/notes streamlined — and some sort of automatic like/spring option for users of both platforms would be nice, too. For example, if I like something on someone else’s Facebook/Springpad timeline post, I would like it to spring on Springpad, or add it to my own notebook and my Facebook likes. Also, I would love it if things I add to my new Facebook-generated notebooks would appear as new likes on my Facebook timeline, as well. So far, this doesn’t seem to happen.
The new Springpad Facebook integration takes them one step further away from a standard notebook app, and forward in their evolution as an “inspirational life management” platform.
I like it. What do you think?