10 Reasons You Should Be Using Google Analytics On Your Site

Google Analytics

This guest post was provided by Russell Jensen, a writer for SatelliteInternet.com.

Whether your website is for personal or business use, Google Analytics is a top tool you can use to monitor your site’s success. Here are 10 reasons why you should be using Google Analytics and how it can help you improve your website.

 

1. Free Service

Google Analytics is an extremely robust reporting tool that is absolutely free. There are no hidden charges, no consultant fees, and the training is also free with Google’s expansive documentation and support.

 

2. Easy Installation

Installing Google Analytics on your website may sound complicated, because it involves coding, but it is basic. You have to copy a code, provided by Google, into your website code structure. The instructions are easy to understand, but there are forums and support available.

[Editor’s note: If your site runs on WordPress, there are plugins available to make this very easy. Some WordPress themes also come with Analytics support, requiring you to just plug in your Analytics ID].

 

3. Visitor Activity Reports

Google Analytics allows you to track how many people visit your site each day, the source of where they found your site, how long they’re staying on each page, and even what search terms brought them there. As you study these statistics, you’ll gain insight about your audience that will help you to continually improve your website to meet your audience’s needs.

 

4. Ecommerce Transaction Reports

If you run an ecommerce site, Google Analytics can track the transactions, telling you the amount of transactions that happen each day. This includes the amount, the conversion rate, and how the customer got to your website.

 

5. Google AdWords Integration

If you are running Google AdWords campaigns, you can use Analytics to track how these campaigns are performing and how you can improve them.

 

6. Customized Reporting

You can create, save, and edit custom reports that show you the information you need to see about your site. You can place your most-used reports in your dashboard for quick reference and export the data as Excel, CSV, PDF, and tab delimited files.

 

7. Traffic Source Reports

Analytics includes a detailed traffic report that shows you exactly where your traffic is coming from. Additionally, Google has an URL builder that allows you to create customized URLs you can track to use in ad campaigns, email blasts, or social media outlets. These will show up in your analytics report, allowing you to see how successful each campaign was and areas that you can improve in.

 

8. Search Engine Optimization

Google Analytic’s keywords report allows you to see what people are typing into search engines to reach your site. As you track these keywords, you can use them intelligently on your website to drive more traffic and increase your SEO ranking.

 

9. Site Speed Reports

You can improve your site’s user experience by keeping tabs on your site’s loading speed. You can view average page load time for each page as well as bounce and exit rates, allowing you to identify potential problem areas on your site.

 

10. Browser Usage Reports

Besides knowing where your traffic comes from, you can also see which browser your visitors are using to get there, which may come in handy as you perform browser-capability testing.

 

By using Google Analytics, you’ll be more informed about your visitors and your traffic, allowing you to make informed and strategic decisions that will help you improve the success of your site.

How do you use Google Analytics?

This guest post was provided by Russell Jensen, a writer for SatelliteInternet.com. You can follow him on Twitter @RussellJensen.

3 Comments:

  1. Reason -1: It’s Google.

    BTW, I block google-analytics.com in my hosts file. To Google, I was never here.

  2. Why you should be blocking large, centralized, webservices ….

    1) They already know too many things about you where you don’t understand all the uses.
    2) 1-stop shopping for anyone who wants to know more … legal or illegal uses
    3) Anything stored will eventually “get out”.
    4) By using G-A, you’ve decided that your visitors will provide data to google without asking them for permission. That is like inviting someone into your home and taking movies of anywhere they go inside your home, including the toilet, then giving the videos to the largest advertiser in the world.
    5) You must agree to Google’s terms, which basically saids they can do anything with the data they like, forever.

    Google may not be obviously evil today, but just the fact that they retain data about so many people makes them a danger to us all. All the large centralized services have that same issue.

  3. I use Google Analytics on all my sites, it helps track the people coming to the site. With that information we can find out how to increase that number to help our clients get more business. I think it is a great tool that is fairly easy to use for anyone concerned with getting people to their website.

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