10 Reasons You Should Be Using Google Analytics On Your Site
This guest post was provided by Russell Jensen, a writer for SatelliteInternet.com.
Whether your website is for personal or business use, Google Analytics is a top tool you can use to monitor your site’s success. Here are 10 reasons why you should be using Google Analytics and how it can help you improve your website.
1. Free Service
Google Analytics is an extremely robust reporting tool that is absolutely free. There are no hidden charges, no consultant fees, and the training is also free with Google’s expansive documentation and support.
2. Easy Installation
Installing Google Analytics on your website may sound complicated, because it involves coding, but it is basic. You have to copy a code, provided by Google, into your website code structure. The instructions are easy to understand, but there are forums and support available.
[Editor's note: If your site runs on WordPress, there are plugins available to make this very easy. Some WordPress themes also come with Analytics support, requiring you to just plug in your Analytics ID].
3. Visitor Activity Reports
Google Analytics allows you to track how many people visit your site each day, the source of where they found your site, how long they’re staying on each page, and even what search terms brought them there. As you study these statistics, you’ll gain insight about your audience that will help you to continually improve your website to meet your audience’s needs.
4. Ecommerce Transaction Reports
If you run an ecommerce site, Google Analytics can track the transactions, telling you the amount of transactions that happen each day. This includes the amount, the conversion rate, and how the customer got to your website.
5. Google AdWords Integration
If you are running Google AdWords campaigns, you can use Analytics to track how these campaigns are performing and how you can improve them.
6. Customized Reporting
You can create, save, and edit custom reports that show you the information you need to see about your site. You can place your most-used reports in your dashboard for quick reference and export the data as Excel, CSV, PDF, and tab delimited files.
7. Traffic Source Reports
Analytics includes a detailed traffic report that shows you exactly where your traffic is coming from. Additionally, Google has an URL builder that allows you to create customized URLs you can track to use in ad campaigns, email blasts, or social media outlets. These will show up in your analytics report, allowing you to see how successful each campaign was and areas that you can improve in.
8. Search Engine Optimization
Google Analytic’s keywords report allows you to see what people are typing into search engines to reach your site. As you track these keywords, you can use them intelligently on your website to drive more traffic and increase your SEO ranking.
9. Site Speed Reports
You can improve your site’s user experience by keeping tabs on your site’s loading speed. You can view average page load time for each page as well as bounce and exit rates, allowing you to identify potential problem areas on your site.
10. Browser Usage Reports
Besides knowing where your traffic comes from, you can also see which browser your visitors are using to get there, which may come in handy as you perform browser-capability testing.
By using Google Analytics, you’ll be more informed about your visitors and your traffic, allowing you to make informed and strategic decisions that will help you improve the success of your site.
How do you use Google Analytics?