If there were any doubts that Google is looking to have Google+ pervade all areas of your life, those doubts are now fading. Brand pages now appear in Google search results, with a convenient “Add to Circles” button right on the search page. Whether you’re ready or not, Google+ is going to be invading your life.
Brand pages and the “Add to Circles” button aren’t showing up for all brands. The search results for 40Tech, for example, don’t show those options. I’d be surprised if that’s not coming, though. The “Add to Circles” button isn’t limited to just the search result of the brand’s Google+ page, either. As the screenshot above shows, the button can be found next to other content by the brand.
What does this mean? For one, it shows Google’s commitment to Google+. If you aren’t using it now, chances are increasing that you’ll use it someday. Google+ will be in your face, more and more, as Google interweaves it with all its offerings. That’s the major flaw in the reasoning of those who say Google+ can’t survive. Google won’t leave it as an island, to which you have to row. Instead, you’ll be running into Google+ everywhere you go online.
Will seeing Google+ everywhere make you more likely to use it, or will it just annoy you?