Do Your Cross Post on Facebook and Twitter? Why or Why Not?

crossposting to twitter and facebook

We’re looking for a little reader feedback here. The title of this post says it all – do you post the same content on both your Facebook and Twitter accounts? If so, why? If not, why don’t you?

There’s no right or wrong answer here. We’re just looking for your thought process. We cover both sides here at 40Tech. I don’t crosspost, while Bobby sometimes does. My reasoning is simple, and is particular to my situation. I use the official 40Tech Twitter account, and as a result have different audiences on Twitter and Facebook. Many of my Facebook friends have little interest in tech-related posts, so I don’t want to bury them with updates. They know where to find my tech posts if they want them, and if they do follow me in both places, they probably don’t want to see the exact same updates repeated in two places.

How about you? Everyone’s situation is different, so let us know in the comments whether you post the same content in both places, and why or why not.

Evan Kline

Hello, I'm Evan. I write about tech from my perspective – that of the average 40-something tech geek. You can also find me on Twitter and at my real-life job as a lawyer.    MORE ABOUT ME.


  1. My reasoning’s along the same line. It really does come down to audiences, as you say. On my Twitter I talk and retweet a lot about productivity, nonprofits, and tech stuff. Facebook leans more towards family and close friends stuff, most who I know aren’t interested in my Twitter stuff. There’s just very little overlap to merit crossposting. Sometimes there may be a gem I can share on both networks, but it’s rare.

  2. I often use Twitter as my funnel for quick thoughts. If I post to Twitter, it updates to both Facebook and my Blog. It’s convenient.

  3. Not sure if I can explain why but it’s always felt that with FB statues, there should be a few a day max while with twitter you can go nuts – 20 updates a day? So based on that, I’m more selective on what I put up FB.

    Another thing though is that my FB newsfeed is pretty useless while my twitter feed has a lot more good info. It’s much easier and quicker to find thingsworthy of RTing.

    On a diff not, I like the way this comment area is laid out

  4. Having only been using Twitter for a little while, I don’t feel that I have yet fully defined what I use each one for.

    Certainly more real-world friends are on FB than on Twitter so I tend to use FB as a “personal life” aggregator – so, for example, ideally when I upload photos to Flickr or Picasa something gets posted to FB. Likewise if I want to share something with friends, it gets linked to on FB.

    I had to take a look at my twitter posts just now to see what I’m using twitter for, and it appears mostly to be contact with people outside my circle of actual, real-world, friends.

    There’s no doubt however that using Twitter has brought rewards in terms of new acquaintances etc. That may be because there’s not a huge take-up of it here in my part of rural England so those who do use it seem to be good at finding each other and getting in touch at arms length as you can on Twitter.

    I’m not yet using it for business purposes (although have grabbed our business name) but think it likely that we will at some point be using it to extend our reach.

  5. It depends on the post. If I am announcing a new article or video on my blog, then it goes to both. Miscellaneous random thoughts just go to Twitter.

    However, I also maintain separate personal and “blog” identities on both Twitter and Facebook. If any of my personal friends and family members want to follow my Diablo II blog they know where to find it but I didn’t want to overwhelm all my friends with gaming updates so I keep them separate.

  6. I have different friends/followers on Facebook and Twitter so I do not cross update.

    • I think your situation is probably close to the norm, Dowell. In fact, most all of my “real life” friends aren’t even on Twitter, although they are on Facebook.

  7. Understandable for personal accounts, but what about for businesses? Do you follow most accounts on both platforms? Do you find it annoying when they cross-post? Should all info be different, or is some crossover okay?

    • I typically follow someone in two places only if it is a personal account. For businesses, one is enough. It is tough enough when I follow a business, and then see all the tweets of that business retweeted by everyone else and filling up my stream with something I’ve already seen. I don’t mind cross-posting too much, but if someone is a heavy poster, I probably miss a lot of good stuff because I tend to skim over that person’s content on one platform or the other, figuring I’ve already seen it in the other location.

      I think some crossover is OK, but you really need to know who your audience is. I’ve hidden some people on Facebook because their links are of zero interest to me, and that is 90% of what they post.

  8. I do crosspost because they are different audiences. People on Twitter like my work, people on Facebook are friends and acquaintances. I don’t usually post more than one thing a day, so I can’t see anyone getting irritated that they see the same thing twice. Because of the fast-moving updates it is likely most wouldn’t even see the same thing. Another factor is that blogs are posted on social networks automatically so it’s not any extra work.

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