Who Are You, Anyway? A Look At 40Tech Reader Demographics

40tech visitors

We know that we all like tech, or at least that we recognize the necessity of it.  But beyond that, how much do we have in common?  If you wonder how you match up with the “typical” 40Tech reader, here are some stats for you to chew on.  These numbers are for the last 30 days, and are gathered from Google Analytics.


48% of you are from the U.S.A.  The next closest is the U.K., whose residents make up 7.2% of the visitors here, followed by Canada, at 6.3%.  Australia has 3.2%.  Only the Netherlands, Germany, and Spain exceed 2%.  Of our U.S. visitors, 8.64% of you are from California, 4.02% are from New York, and 3.66% are from Texas.

The Browser Wars

Chrome has almost caught up to Firefox as the browser of choice among 40Tech readers, but isn’t quite there.  Firefox accounts for 33.09% of the visits, with Chrome registering 29.96%.  Safari is a distant third at 18.02%, with Internet Explorer at 14.81% and Opera at 1.8%.

Operating Systems

64.77% of you use Windows, while 20.21% of you use Macs.  The other operating systems that had numbers worth noting were iPhone (4.2%), iPad (3.92%), Linux (3.58%), Android (2.13%), and iPod (0.52%).  (Don’t tell Google that iPhone, iPad, and iPod aren’t actually the names of operating systems).  All totaled, mobile devices make up 10.93% of the visits to the site.

Screen resolutions

You folks sure do use a wide variety of screen resolutions, including 1280×800 (16.41%), 1680×1050 (11.17%), 1440×900 (10.98%), and 1280×1024 (10.26).  Several other resolutions rounded out the rest of the stats.

Odds and Ends

About 48% of you are using a version (or older) of Flash player that was outdated back in September, and has security vulnerabilities.  Check your version, and update if you don’t have the current version.

Most of you use are on a high speed connection, although 12.28% of you are using dial up.  To you, we apologize.  We don’t test 40Tech on slow connections, so hopefully the site speeds are tolerable.

How do you fit in with the rest of the crew?  (And did we miss any exciting stats that interest you?  Perhaps screen colors excite you?  We’ve got stats on that, too.).

Evan Kline

Hello, I'm Evan. I write about tech from my perspective – that of the average 40-something tech geek. You can also find me on Twitter and at my real-life job as a lawyer.    MORE ABOUT ME.


  1. Seriously? 12% of visitors to a tech blog are on dialup? Any chance that Google Analytics just isn’t properly handling some of the info from ISP in foreign countries?

    My site gets about 1% dialup traffic. My thought would be that your audience would be MORE likely to have a higher speed connections.

    You’re a lot more geographically diverse than I am – about 90% of my visitors are from the US. That makes some sense, though, since a lot of our content is US-centric.

    • I assume that’s quite possible, but have no way to know, really.

      Regarding geography, yes, our content is fairly nation-agnostic, except when dealing with apps that are available only in certain locations (a frequent gripe).

  2. I am not familiar with the reports that Analytics provide. How about those of us that read through the RSS feed (Reader in my case) and only come to the site to post every once in a while?

    • I’m pretty sure that Google Analytics doesn’t have a way to capture this for technical reasons. Google Analytics works through a piece of code on the blog. RSS users wouldn’t trigger this code, because they aren’t actually hitting the HTML page.

      The feed manager (Feedburner of whatever) captures some pieces of data, though.

    • The only thing I’m aware of in Analytics is the ability to see to what extent users actually read the content, although I’m not sure how reliable that is.

  3. Pingback: Who Are You, Anyway? An Updated Look at Our Reader Demographics | 40Tech

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