Last week, Facebook announced its new mail service. In the process, it was also confirmed that Facebook had acquired the FB.com domain name, and was using it internally. Your first reaction might be that the Farm Bureau was paid handsomely for the domain name. That is probably the case, just by virtue of the fact that two letter domain names are prime real estate. But that doesn’t necessarily mean that the Farm Bureau got more money, simply because Facebook was the buyer.
According to reports, the Farm Bureau did not know that they were dealing with Facebook, as they sold it to an intermediary that worked on behalf of a number of corporate clients. (And if you’re really into unsubstantiated conspiracy theories, a poster on YCombinator complained that he sold the socialgraph.com domain for $1500 to a woman who claimed that she wanted it for her home page, and only later did he learn that the domain actually was transferred to Facebook).
I’m not sure that I buy that the Farm Bureau had no clue as to the true buyer’s identity. Would the Farm Bureau really agree on a price for FB.com, without first doing some research? That research would certainly entail finding out the clients, if at all possible, of the intermediary that was buying the domain.
Or is all of that moot, and the price of a domain is what it is, regardless of buyer?